In order for innovation to help people achieve the greatest outcomes for themselves and those that are counting on them, we need to have a more accurate and consistent way to talk about innovation.

This starts with the very definition of the word. The world has changed since it was first coined 500 years ago and the emphasis on “new” is no longer sufficient. We have spent years trying to understand, test, implement and scale innovation capability around the world. We believe the definition shared in the video provides all the critical elements that make innovation unique and some insights as to why every single word matters.


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Copyright The WESEE Collective
Production & Editing: Kiley Herlihy